Master Amazon Advertising
The PPC Campaign Manager gives you complete control over your Amazon Sponsored Products campaigns with advanced optimization tools.
Campaign Types
Sponsored Products
Keyword-targeted ads that appear in search results and product pages.
Sponsored Brands
Banner ads featuring your brand logo and multiple products.
Sponsored Display
Retargeting ads that follow shoppers across Amazon and the web.
Key Metrics to Track
- ACoS: Advertising Cost of Sale (target under 30%)
- ROAS: Return on Ad Spend
- CTR: Click-Through Rate
- CPC: Cost Per Click
- Impressions: Ad views
Optimization Strategies
- Start with automatic campaigns to discover keywords
- Move winning keywords to manual campaigns
- Add negative keywords to reduce wasted spend
- Adjust bids based on performance data
- Test different match types (broad, phrase, exact)
Budget Management
Set daily budgets per campaign. Monitor spend vs. sales to maintain profitable ACoS.