Understand Your Store Performance
The Shopify Analytics Dashboard provides comprehensive insights into your store's sales, traffic, and customer behavior.
Key Metrics
- Total Sales: Revenue over selected period
- Orders: Number of orders placed
- AOV: Average Order Value
- Conversion Rate: Visitors who purchase
- Traffic Sources: Where visitors come from
Dashboard Sections
Sales Overview
Daily, weekly, monthly sales trends with comparison to previous periods.
Product Performance
Best sellers, slow movers, and inventory alerts.
Customer Insights
New vs returning customers, lifetime value, purchase frequency.
Using the Data
- Identify top-performing products
- Spot sales trends and seasonality
- Optimize underperforming listings
- Plan inventory based on velocity
- Target marketing to high-value segments