6 minute read · Research
Step 1
Describe the buying intent
List the product type, use cases, audience, and genuine differentiators. Start with phrases that describe the product accurately rather than the largest possible audience.
Step 2
Group and prioritize
Separate core product phrases from feature and use-case phrases. Remove irrelevant competitor brands, duplicates, and claims you cannot support. Treat estimated demand as a signal, not a sales promise.
Step 3
Place phrases naturally
Use important relevant phrases where they help shoppers understand the product. Review backend search terms against the current marketplace and category rules instead of assuming one universal limit.