7 minute read · Growth
Step 1
Collect the full cost picture
Gather product cost, marketplace fees, fulfillment and shipping charges, advertising spend, and return-related costs. Use actual settlement and accounting records where available.
Step 2
Separate revenue from profit
Revenue is not take-home profit. Compare like-for-like periods and account for missing costs or delayed settlements before drawing conclusions from a dashboard.
Step 3
Test a controlled improvement
Choose one price, content, or advertising change and measure the result. Check your plan and connected-store requirements before using Finance Profit or Growth & Pricing tools.